F37® Holborn specimen

Created in collaboration with Studio Nomad, this limited-edition book reimagines Holborn’s visual heritage through a 1970s lens. Using the F37 Holborn typeface, we’ve redesigned 100 shop and business signs from the area, celebrating the clarity and character of the era’s typography.

Serving as both a visual archive and a type specimen, the book showcases F37 Holborn in use and is a celebration of London’s letterforms, past and present.